Plastic waste is becoming an increasingly urgent environmental issue around the world, including in Indonesia. The growing volume of plastic waste, combined with low recycling rates, has made plastic waste a serious threat to ecosystems, especially in water bodies and soil. To tackle this challenge, collaborative and educational efforts are needed that target all layers of society, including children.
The Extended Producer Responsibility (EPR) Program is an approach aimed at reducing the environmental impact of products produced by manufacturers, in accordance with the mandate of Regulation of the Minister of Environment and Forestry (Permen LHK) No. 75 of 2019. PT Mondelez Indonesia is collaborating with Kertabumi to collect waste through the establishment of Waste Banks in schools.
#BijakPlastikSejakDini is an initiative by Mondelez Indonesia focused on raising environmental awareness and inspiring children to manage plastic waste wisely from a young age.
The #BijakPlastikSejakDini program has entered its 4th year, and in 2024 it runs from July 2024 to June 2025, involving 12 elementary schools.
The participating elementary schools include:
- SDN Kebayoran Lama Utara, South Jakarta
- SDN Pesanggrahan 09, South Jakarta
- SDN Pesanggrahan 05, South Jakarta
- SD Kartika – X4, Pesanggrahan, South Jakarta
- SD Kartika – X2, Pesanggrahan, South Jakarta
- SDN Duren Tiga 13, South Jakarta
- SDN Duren Tiga 13, South Jakarta (listed twice)
- SDN Joglo 01, West Jakarta
- SDN Joglo 03, West Jakarta
- SDN Joglo 05, West Jakarta
- SDN 01 Pondok Kacang Timur, South Tangerang
- SDN 0 Pondok Kacang Timur, South Tangerang (possibly a typo or placeholder)
Activities in the #BijakPlastikSejakDini Program:
- Outreach on waste management, attended by students, parents (School Committee and Class Representatives), teachers, canteen staff, and school janitors.
- Workshops on recycling organic and inorganic waste, aimed at helping students understand that waste can be turned into useful, high-value products.
- Waste bank weighing at schools, conducted biweekly, and open to all students, teachers, canteen staff, and janitors (all school stakeholders).
The target for each school is a minimum of 60 registered participants and at least 200 kg of waste collected per month. During 2024–2025, the #BijakPlastikSejakDini program successfully collected 32.9 tons of sorted and recyclable waste, with a total of 1,407 Waste Bank customers.
| Project Name | EPR Program of Mondelez Indonesia – Bijak Plastik Sejak Dini |
| Project Location | Jakarta |
| Name of Donor | Mondelez Indonesia |
| Sector / Subsect | Waste Management – EPR |
| Description | #BijakPlastikSejakDini program is implemented in 12 elementary schools located in South Jakarta, West Jakarta, and South Tangerang. |
| Project Date and Duration | June 2024 – June 2025 |
| Project Outputs | Increase students’ awareness of the importance of reducing waste. Encourage active participation in sorting and recycling waste.Cultivating environmental responsibility from an early age By saving waste in a waste bank, you can increase your family’s income. |
| Impacts | The impact of the #BijakPlastikSejakDini program Encouraging a culture of waste sorting and better waste management from an early age. Providing practical knowledge about waste management and the 3R concept (Reduce, Reuse, Recycle).Plastic waste that is collected can be sold to the waste bank, providing economic value for the school or students. |
| Achievements | Achievements of the Bijak Plastik Sejak Dini Program: 12 elementary schools have been educatedThe number of Waste Bank members reached 1,407Sorted waste collected amounted to 32.9 tonsEconomic value from Waste Bank savings reached IDR 75.2 million |
| Responsible Kertabumi Officer | Farid Aulia Rahman |
| Responsible Donor Officer | Maria Purwaningsih |
| Collaborators | Minister of Environment and Forestry |