Bintang SMA 2024 is the biggest talent search event at the national level for SMA, SMK, STM, MA or equivalent students organized by Pocari Sweat. Entering its sixth year, this program carries a theme “Sweat for Dream” with the aim of supporting the younger generation in pursuing their dreams through effort and dedication. This competition opens up opportunities for students to show talents in various fields such as music, dance, acting, sports, and creative content.
In this event, Kertabumi participated in Bintang SMA 2024 activities as an educator/waste officer to educate visitors by collecting all inorganic waste from Pocari Sweat packaging bottles and other types of inorganic waste during the event. And the collected waste will be taken to the Kertabumi Waste Bank to be sorted again, then washed and cleaned.
This activity was organized by Pocari Sweat namely one of the brands from PT Amerta Indah Otsuka which was first established in 1997, Otsuka is an affiliate company of Otsuka Pharmaceutical Co., Ltd. Japan which started its journey in Indonesia under the name PT Kapal Indah Otsuka. This company was formed from the results of a joint investment between Otsuka Pharmaceutical Japan and PT Kapal Api with Pocari Sweat as its first product. Then in 1999, PT Kapal Indah Otsuka changed its name to PT Amerta Indah Otsuka.
The 2024 Bintang SMA grand final was held on November 16 2024 at The Kasablanka Hall Jakarta, involving renowned judges and mentors such as Prilly Latuconsina, Andovi da Lopez and Erica Richardo. This activity was also attended by several other stars such as Ziva Magnolya, Fallen Leaves, Live Casting from Da Lopez Theater and Jerhemy Owen. This event is also a place for the younger generation to express and innovate without limits. Around 13.3kg of inorganic waste and 43.8kg of residual waste were collected during the activity.
| Project Name | Waste Management for Grand Final Bintang SMA 2024 6th “POCARI SWEAT” |
| Project Location | The Kasablanka Hall Jakarta City of South Jakarta, Special Capital Region of Jakarta 12870 |
| Name of Donor | Pocari Sweat “PT. Amerta Indah Otsuka” |
| Sector / Subsector | Waste Management |
| Description | The 2024 Bintang SMA grand final was held on November 16 2024 at The Kasablanka Hall Jakarta, involving renowned judges and mentors such as Prilly Latuconsina, Andovi da Lopez and Erica Richardo. This activity was also attended by several other stars such as Ziva Magnolya, Fallen Leaves, Live Casting from Da Lopez Theater and Jerhemy Owen. This event is also a place for the younger generation to express and innovate without limits. Around 13.3kg of inorganic waste and 43.8kg of residual waste were collected during the activity. |
| Project Outputs | 1. Manage the waste generated at the event 2. Reduce waste during the event 3. Providing education to visitors |
| Impacts | 1. All waste is managed during the event 2. Segregated waste 3. Strengthening the circular economy |
| Achievements | Around 13.3kg of inorganic waste and 43.8kg of residual waste were collected during the activity. |
| Collaborators | Amaterasun, Emina, Pocky, Indomaret, Instax |